Ginny Marvin says, “Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their sites such as free shipping, sales, and other promotions.

While many advertisers today use precious ad copy real estate to promote free shipping and sales, we’ll likely see advertisers adjust their ad copy as well as sitelink strategies with the advent of callouts”.

Google AdWords’ New Callout Extensions Give Advertisers More Promotional Room

Marketing Land

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