Martin Beck says, “One of Twitter’s strengths — its free-for-all, real-time stream of updates — can be a weakness, at least for the people responsible for continuing the company’s growth as a business.

News junkies love it for its unfiltered qualities, but many new users have a hard time separating the quality messages from the noise and wind up using Twitter less or even giving up on the service.

That’s why Twitter executives are working so hard to make the service more user friendly and relevant. It’s the key, they believe, for continuing to add to Twitter’s 271 million global users”.

Next Up For Twitter: Improved Search, Better Algorithm, Possible Group Chat

Marketing Land

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