‘6 Costly Landing Page Mistakes That Are Easy to Fix’ – HubSpot
Adam Franklin says, “Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn’t reconnect with any of them once you head home, you would’ve left real money on the table.
Of course, this specific situation is all hypothetical … but it’s not so different than what’s happening on many people’s websites every day. We leave valuable business opportunities on the table because we fail to exchange details with people who interact with us on our website. I was certainly guilty of this”.
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