Daniel Faggella says, “Newsletters are a powerful tool to promote your business and attract and retain new clients.

Once you’ve studied your customer database and you know their demographics, you’re ready to go; but before you start, there are some important issues to consider so that you don’t succumb to the same mistakes that many companies do when producing newsletters. Here are some tips to help you avoid the most common blunders.

Target Your Readership

Don’t produce vanilla newsletters that send out the same information to everyone in your client database“.

Are You Messing Up Your Email Newsletter? How To Avoid Common Pitfalls

Marketing Land

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