‘How to Recover From a Google Algorithm Update’ – HubSpot
Samantha Winchell says, “When you hear the name “Matt Cutts”, the head of Google’s webspam team, do you break out in a nervous sweat? For most, this is not the case, but for some, the mere thought of a Google penalty keeps them up at night.
The fact of the matter is, Google is very clear about what is and is not acceptable under their guidelines of use; so if you’re one of those people who breaks out in a sweat when you even see the word algorithm, it’s time for a wake up call.
Google is constantly evolving their algorithm, and if you’re doing anything shady, it’s just a matter of time before you cross paths with one of Google’s many pets (Panda, Penguin, Pigeon, Hummingbird). Unfortunately, once you enter the Google Zoo, it’s not cotton candy, peanuts and funny monkeys”.
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