Ayaz Nanji says, “How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest mistakes people make when pitching?

Fractl recently set out to answer such questions by surveying 500 writers, editors, and publishers on what they look for in pitches. Respondents came from a wide range of digital publications, including those that cover general news (such as CNN.com, Reuters.com, USAToday.com), business and technology (Forbes, Mashable, Business Insider), and specific industries (Adweek, IT World, InfoComm).

Below, key findings from the report.

Pitch Format and Timing

  • 64% of respondents say it is important to establish some sort of personal connection before pitching”.

Pitching Content to Publications: Mistakes to Avoid and Best-Practices

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