Amy Gesenhues says, “Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed all other social networks when analyzing paid social ad campaigns.

AoL Platforms claimed YouTube was the most effective social platform for introducing new products, and generated a 14 percent conversion rate.

Facebook trailed YouTube, earning a ten percent conversion rate. Twitter was the least effective platform for the front-end of a campaign, instead offering more value during the middle of the sales funnel”.

Study: YouTube Shining Star Of Paid Social Campaigns, Earning 14% Conversion Rate

Marketing Land

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