‘Three key trends from our B2B Real-Time Marketing Report’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “Marketing has had to become less planned and much more reactive.
As the consumer lifestyle becomes increasingly ‘always-on’ thanks to our multiple devices and improvements in connectivity, the more we demand rapid and personalised responses from companies we engage with.
Those same consumers are also business people; the always-on lifestyle means that for many of us, we’re also ‘always-at-work’. Business purchasers can be connected at any time, and make decisions at any time. This means that ‘real time’ is becoming a practical requirement, no matter what’s being sold or in what environment.
Our brand new B2B Real-Time Marketing Report, in association with Monetate, aims to discover what real time means in B2B markets. The findings hopefully provide a some insight for assessing plans for this year and beyond”.
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