Martin Beck says, “Twitter took the wraps off its long awaited e-commerce plans today, announcing a test of a Buy button that will enable users to make purchases from within tweets on their iOS and Android devices.

The test is being pushed out to a small percentage of U.S. users, who will be seeing the button on tweets from a select group of Twitter e-commerce partners — Fancy,Gumroad, Musictoday and Stripe.

Users who tap the Buy button will see additional product details and be prompted to enter shipping and payment information. Once that’s been entered and confirmed, order information is sent to the merchant for delivery. Payment and shipping information is encrypted and stored by Twitter so users won’t have to re-enter to make purchases in the future”.

Twitter Introduces Buy Button To Enable In-Tweet Transactions

Marketing Land

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