‘A Simple Guide to Optimizing Your Landing Pages’ – HubSpot
Lindsay Kolowich says, “Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. That’s why it’s so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads.
So how do you actually optimize your page? Which parts should you choose to change up to get the best results?”.
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