‘How To Put Testimonials To Work For Your Business’ – Aweber Blog
Allie Naughton says, “Consumer testimonials. You either love them or hate them. But regardless of how you feel as a business owner, they have become an integral part of our everyday decision-making.
In the mood to try a new restaurant? You turn to sites like Yelp! to read reviews. Searching for a new doctor? You make an appointment with the one your friend or neighbor recommends.
We rely heavily on the input of those we trust in order to make these commonplace decisions, and the decisions people make about your product or service are no different. Your potential customers want to know that the people who have used your product or service before not only enjoyed it, but recommend it as well.
And that can be great for your business”.
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