Jim Bilello says, “In the world of web marketing, I have found there is so much confusion in client reporting that unless you are a Google Analytics and PPC pro it is easy enough for your agency to position the data in ways that are confusing at best and downright misleading at worst. You have a dashboard you say not just spreadsheets? OK—but does your dashboard report on the items discussed below?

How do you really know if your Google Pay Per Click or AdWords campaign is performing well against the competition? This brief post is in no way meant to be exhaustive in scope, but it will give you some good questions to ask your PPC/Analytics team“.

Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Competition

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