‘New Benchmark Reports Coming To Google Analytics’ – ‘Marketing Land’ Article
Amy Gesenhues says, “According to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users who have opted in to share their data anonymously with Google.
The new reports pull industry acquisition and engagement metrics from 1,600 industry categories, 1,250 markets and seven size-buckets, allowing users to analyze data by channel, location, or device category dimensions. Also included is a heat map feature which Google Analytics claims will identify areas that could use more attention.
Along with the announcement, Google Analytics included comments from Twiddy.com, a vacation rental company that has already taken advantage of the new benchmark reports. The company’s CMO said he used the report to help fine-tune his email marketing efforts”.
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