‘How to Overcome the ‘No Time to Create Content’ Challenge’ – ‘MarketingProfs’ Blog
Joe Chernov says, “Spend a day here at HubSpot, and you’ll likely hear someone say “notimetoohard.” (Seriously, it’s like impala when you’re on a safari: You get your money back if you don’t see one.)
The phrase is our portmanteau, composed of the two most common objections marketers raise when we advocate content-driven marketing: They say they lack either the time or the skills to create content—or both.
Books like Inbound Marketing and Everybody Writes help with skills-building; still, there are only 18 hours in a workday. (Kidding. Sorta.) Until some collegiate hipster subsisting on bike-share transportation and Airbnb lodging raises millions on the promise of “disrupting time,” marketers will continue to struggle to find the hours needed to create the content they know is so vital to their company’s growth”.
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