You only have one chance to create a good first impression on your site. If your home page has a poor video, the impression will be that you’re not a serious participant on the online marketplace.

But if your have a video that impresses people with its sophistication, you can come out a winner. Because an attractively displayed video gets people’s attention, and then when they play it, the persuasive power of video can bring in a sale.

Now, with the new video player from b>Mark Thompson and Matt Callen called PressPlay, you can showcase your videos in ways that draw people’s attention and hold it.

Consider all that this new software can do to enhance your videos:
• Show/Hide video control panel. You decide whether the controls (e.g. play and pause buttons) appear on screen or not.

• Resume Playback. If the visitor watches your video part way through, and later returns to it, they can start watching where they quit, not at the beginning, if they choose.

• Auto-Pause. The player pauses the video when the viewer closes the browser or scrolls the screen containing the video. If they scroll back, it resumes. If they re-visit, the video offers to start where they quit.

• Timed Opt-in Overlay. Your video can display an Opt in form on the screen after a selected amount of time. This delay can increase subscribers by 400%, according to Thompson and Callen.

• Call To Action Buttons. Buy Buttons that appear on the video (or the page or both) when you are ready. The visitor watches until you decide it’s time for they to take action.
• Timed Share Gate Overlay. You can display a lightbox on screen with a Share Gate form after a selected amount of time. You could use this, for example, to require the viewer to share the video before continuing to watch.
• And the power of this software is even greater than this feature list indicates; this is just the beginning.

Anywhere else, to get this power you might have to pay a hefty monthly fee but during the launch of PressPlay, you only pay once for a lifetime license. But this launch only lasts about another week. After that, monthly payments will be required.

So, check out the demo and get your copy here: PressPlay.

Sharing is caring