Pamela Parker says, “Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage people to purchase when they see that others with similar characteristics rated a product favorably.

The new display, which aggregates and displays ratings by Amazon Mom members for other Amazon Mom members, was spotted on a single Amazon-branded product this week. Spot checks of multiple other pages failed to turn up additional examples”.

Amazon Displaying Segmented User Ratings

Marketing Land

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