Simon Penson says, “I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO.

Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc.

We should talk instead of a new emphasis we must give to some factors as old as SEO itself”.

Teach Google About Your Entities by Using Topical Hubs – Whiteboard Friday

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