John Nye says, “My father passed away unexpectedly five months ago. As if that wasn’t enough of a tragedy, the situation left my mother and me in a position we never imagined being in — she could lose her home. Quickly, I set up a GoFundMe page to prevent this.

Despite adversities and setbacks, my mother has a positive outlook and is moving forward. She decided to host a garage sale to help cover some costs. The first sale she held earned enough income to cover some costs and inspire hope.

You may ask, “Why is this guy starting off his MarketingExperiments Blog post with a personal story? What can readers learn about marketing from a life event?”

In helping with my mother’s second garage sale, I gained two key insights that I’ve been able to use as a MECLABS research analyst”.

Ecommerce: 2 tips I learned from a garage sale

MarketingExperiments Blog

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