‘Key takeaways from the content marketing and native advertising roundtable’ – ‘Econsultancy’ Blog

Ornaith Killen says, “According to the Econsultancy / Responsys Marketing Budgets 2014 report, content marketing is the area in which companies are most likely to be increasing investment in the coming year, with 74% of companies indicating that they will spend more on this in the future.

These stats were reiterated during the Content Marketing and Native Advertising roundtable hosted at the Econsultancy office this week.

The attendees came from a wide range of companies and roles within the industry, and I wanted to share the key takeaways with you, along with some interesting statistics I found during my prior research”.

Key takeaways from the content marketing and native advertising roundtable

‘Econsultancy’ Blog