‘The Email Marketing Metrics for Decision Making’ – Return Path
Gabriel Gastaud says, “The daily work devoted to email marketing programs involves a lot of people and departments. Making decisions is a large part of the job, involving various tests, improvements, and learning effects required at the different stages of the email marketing funnel. Having overall visibility in order to identify the consequences of each action is key in order to ensure improvement of the whole program, and not to simply fix a small patch without understanding its effect as a whole.
Key Performance Indicators help you monitor and make decisions. However, not using the correct metrics in your decision making can lead to serious effects and unfortunate consequences for subscriber behavior. To prevent this, you need to rethink how you use KPIs for better data-driven decision making“.
Comments are closed.
