Bob Domenz says, “Building and maintaining a strong brand require constant monitoring and nurturing.

And, on occasion, a brand strategy needs to be refined or rejuvenated—or even reset to conform to an entirely new direction by the business.

This article details the signs that indicate it may be time to re-brand your business. Usually, that time comes during one of the following three circumstances:

  1. When it’s clear: Your company is about to undergo a Big Change.
  2. When it’s fuzzy: The brand hasn’t been evaluated in some time”.

Why and When to Re-Evaluate Your B2B Brand Strategy

MarketingProfs

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