‘Why you need an evergreen content strategy’ – ‘Econsultancy’ Blog
Graham Charlton says, “Evergreen content can drive traffic to your website and build awareness over a longer period of time. It’s the best way to gain the best return from an investment in content.
In a nutshell, evergreen content is that which does not date too quickly and retains relevance to an audience over time.
As a result, it will send traffic and leads to your site over a longer period.
In this post, which draws on our 100+ Content Marketing Tips report, I’ll look at what evergreen content is, how to produce it, and how it can deliver results over time”.
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