Amy Gesenhues says, “Facebook has released a new app insights analytics tool for developers that helps track an app’s performance and retention by groups.

Using the new “Label cohorts” within the updated analytics tool, developers can segment app users to measure factors like revenue or the time spent within the app by different groups. The label cohorts also make it possible for developers to perform A/B tests – trying out various strategies on different groups of app users.

Facebook offered a list of ways the label cohorts could be segmented, using examples like “install source” cohorts to group users by the source from which they installed the app or “action-based” cohorts to group users by actions taken within the app”.

New Facebook App Insights Analytics Tool Offers Deeper Dive Into App Performance Metrics

Marketing Land

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