Martin Beck says, “U.S. adults will spend 21 minutes a day, 6% of their total time with digital media, on Facebook in 2014, but the social network pulls in 10% of U.S. digital advertising spending, according to figures released this week by eMarketer.

That over-indexing stands in direct contrast to all other digital media that eMarketer tracks. For instance, daily time spent on digital devices makes up nearly half of major media consumption, yet only 30.5% of total major media ad spending is on digital channels. Video takes up 15.9% of users’ time and gets 11.7% of spending. Online radio listening checks in at 11.2% time spent and pulls in 4.0% of the cash. Remove Facebook from the mix and the other social media networks take up 11.9% of U.S. adults’ digital time and bring in 3.9% of the ad revenue”.

EMarketer Report: Facebook Gets More Than Its Share Of Digital Ad Revenue

Marketing Land

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