‘Here’s How The Ad Industry Proposes To Stop Online Ad Fraud’ – Business Insider
Katie Richards says, “The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and fraud.
From the quality of ad inventory to fraudulent traffic, ad fraud can cost brands and advertisers millions each year.
The Interactive Advertising Bureau released a new set of “Anti-Fraud Principles” on Tuesday, hoping to provide a set of guidelines to “root poor-quality ad traffic out of the system once and for all,” according to a press release from the advertising trade organization”.
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