‘A Content Strategy Template You Can Build On’ – MOZ Blog
Isla McKetta says, “Picture it. A room full of executives from a company you never thought you could land as a client. They’re so engaged in what they are saying that they’re leaning forward in their chairs. The CEO looks poised to ask a question but you can tell she doesn’t want to interrupt your flow.
This is the moment content strategists dream of.
But if you’re like me, it’s easy to get caught up in how new the field is and wonder, “Am I even doing this right?” There are lots of posts to help you, such as How to Build a Content Marketing Strategy and Content Strategy: You’re Doing it Wrong. There are also comprehensive guides to creating content strategies. There’s even an epic list of content strategy resources. And there are books (my favorite is Kristina Halvorson and Melissa Rach’s Content Strategy for the Web)”.
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