Jessica Hall says, “Ten years ago, the hit TV show Friends aired its final season, with more than 52 million people watching. Back then, giving viewers the ability to stream the series finale or watch the episode online (for free!) from a mobile device or laptop would have been unprecedented.

Since then, however, Netflix, Hulu, Amazon, and other publishers have not only turned this concept into a reality but also begun to produce great original content of their own.

The landscape of digital video is evolving, but the ability to profit from the video investment is not always clear.

What is clear is that the demand for online video is skyrocketing. By 2018, video traffic will account for 79% of all consumer Internet traffic and video on-demand traffic will double, according to Cisco’s Visual Networking Index“.

Digital Video Vital Signs: How Healthy Is Your Online Video Investment?

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