Allison Howen says, “The 2014 holiday shopping season is already forecasted to surpass last year’s earnings, and new data shows that brands are planning on increasing their investment in social media as a way to drive sales.

In fact, data from marketing software platform Offerpop reveals that 67 percent of marketers are increasing their spending on social media this holiday season, with just 4 percent claiming that they will decrease spending. In addition, most brands will be putting their marketing dollars into Facebook, with the data finding that 92 percent of marketers plan to spend the majority of their holiday social marketing budget on Facebook”.

Marketers Planning to Increase Social Investments for the Holidays

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