Martin Beck says, “Pinterest’s advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19, became a little clearer today.

The social bookmarking site will offer advertisers the ability to target consumers in their database — for instance, from an email list — with ads on Pinterest. The company is also building a tool that will provide advertisers insight into whether clicks from Promoted Pins lead to purchases on businesses’ e-commerce sites. The plans were first reported today by Ad Age, which appears to have dug them out of a privacy page that Pinterestupdated Friday“.

Pinterest Ad Plans Include Audience Targeting & Conversion Tracking

Marketing Land

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