Darren Megarry & Evelyn Toro say, “Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That’s a dangerous oversight, because not thinking about translation until after the content is produced tends to complicate the process and increase costs. And it increases the chance of missing out on opportunities in emerging markets.

Localization is important

The economic potential of non-English-speaking markets, both online and offline, is staggering:

  • By 2025, the number of global consumers in emerging economies will reach 4.2 billion, and annual consumption in emerging global markets will increase to $30 trillion. (McKinsey & Company)”.

Localization Should Be a Forethought: Five Tips for Success

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