Martin Beck says, “Ello is having its moment this week.

Sparked by a influx of people in the LGBTQ community protesting Facebook’s real name policy and blown into a conflagration by the tech blogging and tweeting digerati, the three-month-old social network is being swamped with so many requests its have difficult processing them all.

Thursday Ello said it was getting 4,000 signup requests on hour; Friday it was more than 40,000. The demand forced the site to cap user invitations several times to prevent crashing the system and now there’s waiting list of more than 1 million people. That, of course, dwarfs the size of the actual Ello community”.

Up Close: Ello, The New Social Network That Is So Hot Right Now

Marketing Land

Sharing is caring