‘THE FUTURE OF SOCIAL-MEDIA ADVERTISING: Programmatic, Mobile, And Improved Analytics Fuel Aggressive Spending’ – Business Insider
Mark Hoelzel says, “A convergence of three high-tech trends – precise ad analytics, programmatic audience-buying tools, and the stickiness of social apps – means social media is becoming one of the major ad platforms of the future.
New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, andfaster than traditional digital formats, like desktop display ads and search ads”.
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