‘A Bigger Marketing Budget May Be an SLA Away’ – HubSpot
Joe Chernov says, “Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inboundsurvey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA.
For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score,while the sales leader agrees to follow up with those leads in a pre-determined amount of time. Think of it as the corporate equivalent of the Congressional “reaching across the aisle” pledge”.
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