‘How Often Should I Revisit My SEO Strategy?’ – HubSpot
Nicole Rende says, “Many savvy marketers know that SEO is not a one-time service and should be an ongoing marketing strategy. Why? Moz reports that Google makes over 500 tweaks to its algorithm every year–that’s more than one per day!
As you can imagine, all these changes can have an impact on your ranking. So, keeping up with the changes and modifying your SEO strategy is definitely important.
But while most marketers know they need to constantly monitor and tweak the SEO elements of their website, the question of “how often” is oftentimes a puzzling one”.
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