Ayaz Nanji says, “More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from Offers.com.

The second most common reason for not completing an online purchase is finding a better price on another website (cited by 24% of respondents).

Some 12% of consumers surveyed say they most often abandon an online shopping cart because they cannot find a coupon code; 7% say they often abandon carts because they are confused by the checkout process.

Just 20% say they almost always purchase the items they put in their online shopping carts”.

The Top Four Reasons Consumers Abandon Online Shopping Carts

MarketingProfs

Sharing is caring