VerticalResponse team says, “While Black Friday (November 28) and Cyber Monday (December 1) mark the traditional start of the holiday season, a successful email marketing plan starts long before then. Now is the time to review past holiday marketing efforts to determine what worked and to decide what products or services you want to promote this season.

As the holidays approach, we`ve created some tips will help your business have a happy – and successful – holiday season:

1. Check your list twice. Early fall is the ideal time to get your email lists in tip top shape. Purge inactive subscribers, or better yet, create a re-activation campaign. Segment your email listsbased on recipient interests, purchase history, age, or other demographics if you have the information, to help better target holiday emails”.

7 Marketing Tips to Prep for the Holiday Rush

VerticalResponse Blog

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