‘Facebook Shows Its Fake-Like Fighting Teeth, Says It Has Won $2 Billion In Legal Judgements Against Spammers’ – ‘Marketing Land’ Article
Martin Beck says, “Touting its efforts to cut down on spam, Facebook revealed some of its fraud-fighting tactics today — including that it has won nearly $2 billion in legal judgements against spammers — and offered advice to businesses to avoid being fooled by fake-like scams.
Fake likes are a particular target for Facebook, and much of the post by Facebook site integrity engineer Matt Jones focused on the company’s battle against them.
Sold by so-called like farms that promise to deliver large numbers of likes to Pages, they are marketed to unwitting Page administrators trying to build their networks. To deliver likes, scammers set up fake accounts or hack into real accounts to send out spam”.
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