Verónica Maria Jarski says, “This year’s holiday season will be about socializing commerce, according to the following infographic by Offerpop.

Some “62% of marketers’ primary goal for social this holiday season is driving sales and extending brand reach,” states Offerpop.

And 67% of marketers will spend more on social during the 2014 holiday than they did last year.

Moreover, the social platform of choice for marketing is Facebook. A whopping 92% of marketers plan to spend the majority of their social marketing budget on Facebook.

To find out more about holiday social marketing, check out the infographic”.

Holiday Social Marketing Trends of 2014

MarketingProfs

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