‘How to Talk to Your B2B Customer’ – ‘Website Magazine’ Article
Larry Alton says, “Addressing a B2B customer takes an entirely different strategy than B2C. Just like a teacher would speak differently to a colleague than a student, the same is true in B2B vs. B2C. Here are a few action-based tips when addressing this type of customer. This advice is especially crucial when training a new employee – whether he or she is a marketer, a Web designer, a copywriter or a customer service rep – who may come from a B2C background:
1. FOCUS ON THEIR END RESULTS
There are many ways a marketer can address how a product or service may benefit a B2C customer. The focus might be on making them feel good, the instant gratification factor or an educational approach might be taken”.
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