Experian team says, “As marketing technologies continue to advance and evolve, strong privacy practices are no longer optional – they are an imperative.  Don’t get caught unaware! It’s time to learn how you can leverage all of your disparate cross-channel data to execute highly relevant and personalized, yet privacy compliant cross-channel campaigns. In this sequel to last year’s “Top 10 ways to optimize cross channel marketing without hurting your brand and reputation” the focus will be on Big Data privacy and compliance.

Come hear from Experian Marketing Services’ compliance and digital privacy expert, Alex Krylov to:

  • Understand ‘privacy’ in the context of Big Data
  • Learn about recent regulatory developments and applicable existing laws
  • Get proper consent through various data acquisition efforts
  • Apply data linkage and integration best practices”.

Webinar Details

Organizer: Experian Marketing Services

Speaker/s: Alex Krylov, Privacy & Compliance Lead

Topic: Avoiding Privacy Pitfalls When Using Big Data in Cross-Channel Campaigns

Day/Date: Thursday, October 9

Time: 2.00 pm ET – Time Zone Converter

Register for webinar details.

‘Avoiding Privacy Pitfalls When Using Big Data in Cross-Channel Campaigns’ Webinar

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