‘Turn Your CTAs Into Helpful Tools: 5 CTAs that dramatically increased page performance’ – ‘MarketingExperiments’ Blog
Paul Cheney says, “Marketing talking heads love to spout out call-to-action best practices:
- Keep it easy to find
- Put it above the fold
- Make it a big button
But all of these “rules” miss a fundamental shift in the way we need to be thinking about CTAs. There’s something wrong with the word “call-to-action” that focuses us (as marketers) on ourselves and not on the needs of our customers.
This manner of thinking treats the audience as if they’re a mass of mindless peons, just waiting for us to command them what to do next.
Simply put, I think a call-to-action should be an act of customer service”.
Turn Your CTAs Into Helpful Tools: 5 CTAs that dramatically increased page performance
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