Matthew Yeoman says, “Twitter is working hard to become profitable by offering advertisers new ways to reach their audiences. Twitter remarketing is meant to work in conjunction with Twitter Ads products, including the already successful Promoted Tweets, and with Twitter Card offerings.

When Twitter remarketing is used alongside those familiar tools, Twitter marketers gain a powerful new ally.

What Is Twitter Remarketing?

Twitter remarketing allows you to target users who have already visited your website and who are on Twitter after being exposed to a Promoted Tweet or Twitter Card from your business”.

Twitter Remarketing: What It Is and How to Use It to Target Audiences

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