Michael Litt says, “Whether you’re new to using video to support your marketing program or you’ve been doing it for years, you won’t find the success you seek unless you set a strategy to guide your activity.

You don’t need an incredibly detailed plan, but you’ll want to make sure you know how you’ll align video content with the goals of your company.

Otherwise…

  • You won’t know whether you’re being successful.
  • You won’t know how to adjust your tactics as you go.
  • You won’t be able to justify the use of resources to company leaders”.

Five Steps to Creating a Video Marketing Strategy

MarketingProfs

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