‘Facebook Pads Its Social Login Lead In Q3’ – ‘Marketing Land’ Article
Martin Beck says, “Facebook has solidified its position as the top social login provider, accounting for 46% of the industry total, according the third quarter report by online customer management firm Janrain.
Facebook increased its share of logins on Janrain’s network by 2 percentage points, its second consecutive quarter-over-quarter gain, and the social network extended its lead over second-place Google to double-digits for the first time since the first quarter of this year. Google’s share dropped 3 percentage points, its second consecutive quarterly decrease.
Twitter’s share increased 1.3 percentage points, remaining in third place at 7%. Growth was also strong among Instagram, Amazon and PayPal”.
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