‘This Survey Says: Teens Are Fleeing Facebook; Instagram & Twitter Are More Popular’ – ‘Marketing Land’ Article
Martin Beck says, “Add another survey to the mix of contradictory data about teens and Facebook. This one — by investment bank Piper Jaffray — found a huge dropoff in the last six months in the number of teens who say they use the social network.
How huge? Teen’s Facebook use plunged 72% in the spring of 2014 to 45% this fall. According to these results, Facebook is the third most-popular social network among teens, after Facebook’s photo sharing app Instagram, used by 76% of the 7,200 U.S. students surveyed, and Twitter (59%).
The results certainly jibe with the common belief that younger people have been fleeing Facebook for messaging apps and social networks that don’t include their parents as members”.
This Survey Says: Teens Are Fleeing Facebook; Instagram & Twitter Are More Popular
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