Molly Hoffmeister says, “Search Engine Optimization. For the somewhat-less-than-technically-inclined among us, it can sound a little intimidating.

But if you tune out and start daydreaming the minute that someone brings up the concept of “spiders” crawling your website (interesting mental image, I know) and assume it’s a topic better left to your engineering department, your marketing will suffer. After all, search engine optimization, or SEO, is the cornerstone of inbound marketing; if you’re creating a ton of educational content to draw in prospects but not ensuring that it can be, in fact, found…well you’re really just wasting a ton of time and potentially valuable content“.

A Beginner’s Guide to SEO: 4 Terms to Stop Avoiding

Business2Community.com

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