Matt McGee says, “E-commerce sales are expected to rise between eight and 11 percent this holiday shopping season.

That’s the word from Shop.org, which released its holiday shopping online sales forecast earlier this week.

Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 – 11 percent over last holiday season to as much as $105 billion.

Shop.org forecasts sales based on government data including, consumer credit, disposable personal income, and previous monthly retail sales releases. Holiday non-store sales in 2013 grew 8.6 percent.

This is a more conservative growth estimate than eMarketer, which recently forecast a16.6 percent rise in online retail sales this holiday season”.

Holiday E-Commerce Sales Expected To Rise 8 – 11 Percent This Year

Marketing Land

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