‘Landing Page Optimization: Leveraging perception to tip the value scale’ – ‘MarketingExperiments’ Blog
Josh Wilson says, “In an experiment with a B2B company, we split tested two landing pages against each other. Let me give you a brief background on the test, and then, I invite you to guess which landing page produced the most leads.
Background
This B2B company wanted to promote one of its thermal imaging cameras by creating a downloadable guide where people can enter personal information on a landing page registration form and then get access to a product guide download that will help them choose which thermal imaging camera to purchase”.
Landing Page Optimization: Leveraging perception to tip the value scale
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