Andy Curry says, “In “Do-it-yourself SEO: Dos and Dont’s for Backlinks,” my article last month, I discussed “anchor text,” which is the text that is a clickable link from one web page to another.

Anchor text can be anything, really. For a link to a Realtor’s website in Charlottesville, Virginia, anchor text could be, for example: “Charlottesville farm for sale.”

That phrase would be clickable. If placed on a website linking back to a Realtor’s site that sells farms in Charlottesville, that would be a good anchor text.

However, anchor text can be tricky because Google is always changing the rules on what works and what doesn’t for search engine optimization. As of this writing, Google wants anchor text to be varied and not concentrated on a main keyword”.

Do-it-yourself SEO: Understanding Anchor Text, Link Profiles

Web Marketing Today

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