‘Shopping Trend Insights for the 2014 Holiday Season’ – ‘Website Magazine’ Article
Allison Howen says, “It’s not even November, yet the holiday shopping trends are already beginning to arrive.
According to new data from commerce technology platform MarketLive’s annual online shopper survey for the 2014 holiday retail season, 36 percent of shoppers intend to purchase gifts via their mobile devices, which is up 29 percent from last year. Moreover, 49 percent of shoppers will make purchases based on a social referral. This data suggest that retailers should be paying close attention to the experiences they provide to customers in these two channels”.
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